15 Tips for Researching your Target Market
What gender is your target market? Are they male, or female, or an even mix? How old is your target market? The age of your target market determines the presentation of your brand. It also affects...
View ArticlePlatform Builder: Use Twitter for research
Lanyrd.com is a social network that allows you to see which conferences your Twitter followers are interested in. Use this information to fill out your speaker and attendee profile so you can more...
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A 15-Question Process for Painless Target Market Research
Target market research is one of the most important types of research you’ll do throughout marketing your business. It’s also one of the most difficult. I believe that most businesses are uniquely...
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3 Ways to Better Understand Your Customers and Generate More Sales
Would you like your advertising efforts to bring in real results? How about have your referral programs double (2x) sales? Do you want more quality traffic to your website? Maybe, even have your...
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New Survey Shows That Online Marketing For Small & Medium-Sized Businesses...
Here’s a fact about online marketing that’s actually shocking. The 2014 annual SMB Internet Marketing Survey by (BrightLocal) is out, and it includes a number of surprising findings. Most notable is...
View ArticleSmall Business Marketing Expert Patrick McFadden on How to Capture the Voice...
Indispensable Marketing President and Marketing Consultant Patrick McFadden discusses how customers can be a great source for insights for your small business, how to capture these insights and make...
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2017 Top 5 Small Business Marketing Challenges
Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people,...
View Article5 Game-Changing Questions You Should Ask Your Customers
Speaking with customers is a great way to get insight into how to market your business more effectively. It’s no secret that your customers are a great source of information. They can help you improve...
View Article5 Reasons Why Customer Feedback Matters
Customer feedback has always been like a secret hideout. Generally, when people talk about marketing, they only talk about direct mail, email, copy, Facebook, LinkedIn and promotions — you know, more...
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